Returning to Japan and the sexiest fruit in the world

So, as you’ll see, our plan this year is to expand and spread the Eden brand beyond the borders of Cumbria and the UK.

However, although we’re ambitious, even we know we’re unlikely to achieve world domination overnight. That’s why, in our mission to bring good beer to people around the world, we're focusing on a few countries to start off with - namely Japan, Sweden and France.

In March last year, Jason began our mission to export to Japan with a week long trip to visit distributors out there. He also visited Dan from Hakuba Brewery, who we worked with on our Japanese Matcha green tea pale ale Tokyo Express.

Jason is going to follow up with another trip to Japan in March. Eden has been chosen as one of 12 drinks producers to serve at the pop up bar at the Foodex Japan tradeshow - one of the country’s biggest food and beverage exhibitions dubbed the “Gateway to Asia”.

He’ll be there, banging the drum for Cumbria among more than 3000 other exhibitors from around the world and spreading the word for great beer. Jason will also be taking the time to meet up with some more potential distributors and vying to make Eden a truly international product for the first time.

We're also planning another collaboration with Dan and Hakuba Brewery on a new beer, possibly involving Japanese yuzu fruit, which has apparently been called the sexiest fruit in the entire world.

But we’re not really into that kind of thing, so all we hope is that it’s tasty and goes well with hops.

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